Current Light Flashes

You may or may not have noticed, but recently, West Florida Electric Cooperative (WFEC) adopted a new logo. In the past, WFEC used an outside company for the design work, but this new logo was designed by one of WFEC's journeyman lineworkers, Tyler Love. An article was recently published in May 2025 in the Current Light Flashes (CLF) reflecting this change and it was also published on the WFEC website. The new logo was inexpensive and a smooth transition remains ongoing. Good job, Mr. Love.

One of the places you will see the new logo (other than on the trucks) is the new billing statement you might have already received, depending on which bill cycle you are on. West Florida has had the same bill statement for as long as I can remember. Hopefully the bill will be more self-explanatory. If you haven't seen the new bill statement, check out the June and July CLF for explanations on the changes and where to find everything on the new statement. The new bill features a fresh and easy to read layout. You've also been provided an example with your utility statement for July. If you have questions or concerns, please contact WFEC's Member Services Department to assist you by
calling 800-342-7400.

In an effort to make everything they send to members look consistent, WFEC plans to introduce a new Current Light Flashes in the next few months. The cost savings will be tremendous in minimizing the Current Light Flashes on a monthly basis. Advertisements will not be included in the new version of the CLF, it will contain only a few pages, and it will be mailed with your utility bill monthly. I'm not sure yet if there will be enough space to include my monthly article in it!

Last, but definitely not least, I would like to announce that the WFEC Board of Trustees recently hired Mr. Nathan Berry as the cooperative's Executive Vice President and Chief Executive Officer (EVP & CEO). Mr. Berry joins us, most recently, from Alabama Power - Southern Company. He has a vast knowledge and skill set that includes leadership, management, operation strategic planning, contract negotiations-collective bargaining agreements, communication, motivation, oversight of regulatory compliance, fuel understanding of power generating and transmission operations, interface with North American Electric Reliability Corporation (NERC), Southeastern Electric Reliability Corporation (SERC), Federal Energy Regulatory Commission (FERC), Rural Utilities Service (RUS), and economic development activities. We welcome Mr. Berry to West Florida Electric Cooperative.

Everyone please be safe in this heat and stay hydrated. I pray everyone has a blessed month.